The Zerogaps blog

Getting your store recommended by AI

Practical, no-nonsense guides on AI search for online stores. How to check if ChatGPT names you, what actually moves the needle, and what to ignore.

June 26, 2026 · 6 min

Your Google Traffic Is Dropping but Your Rankings Look Fine. Here's What's Actually Happening.

Your rankings haven't moved but the clicks keep shrinking. The culprit is usually AI answering shoppers before they ever reach your site. Here's how to confirm it and what to actually do about it.

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June 25, 2026 · 6 min

Your Competitor Keeps Getting Recommended by AI and You Don't. Here's Why.

You type "best X to buy" into ChatGPT and a competitor shows up while your store doesn't. It stings. Here is the honest reason why, and what you can actually do to fix it.

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June 24, 2026 · 6 min

Does ChatGPT actually recommend your store? Here's how to check.

Shoppers are starting to ask ChatGPT what to buy instead of Googling. Here's a 5-minute test to find out if AI names your store, and what actually moves the needle.

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June 23, 2026 · 6 min

Is Your Store Accidentally Blocking AI Crawlers?

A single line in your robots.txt can make your store invisible to ChatGPT, Perplexity, and Gemini. Here is how to spot a blocking rule in two minutes and let the AI crawlers back in.

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June 22, 2026 · 6 min

What is llms.txt, and does your store actually need one?

A simple text file that hands AI models a clean map of your best pages. Here's what llms.txt actually does, how to make one, and whether it's worth your time yet.

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June 21, 2026 · 6 min

Why AI Ignores Your Products (And How to Fix It)

Your product pages look polished to humans, yet ChatGPT and Perplexity skip right over them. Usually it's because the page never spells out who the product is for, what it's made of, and what problem it solves in plain words AI can read. Here's how to fix that.

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June 19, 2026 · 6 min

AEO vs SEO: How to Get Your Products Picked by AI Search

AEO is the new acronym everyone's panicking about. Here's what answer engine optimization actually means for your store, and the handful of things worth doing differently.

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June 18, 2026 · 5 min

How to Track AI Visibility (When the Answers Keep Changing)

You fixed your product pages and asked ChatGPT if it recommends you. It did on Tuesday, didn't on Thursday. Here's why one-off checks mislead you, and what real AI visibility tracking looks like.

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